EVPMS
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Visitors or Buyers visit exhibitions for many key reasons:
. To source new and existing products.
. To meet current and potential suppliers.
. To keep up to date with new technology and industry developments.
. To consolidate business relationships.
. To solve specific problems.
. To obtain technical knowledge.
. They also value the role exhibitions offer in allowing them to:
. Discuss their needs in neutral environment, without feeling obligated to make a
purchase.
. Examine the products for themselves, and question the claims of manufacturers.
. Make brand-to-brand comparisons, quickly and easily.
. Meet the people behind the products. eg. Product designers, sales directors etc.
. Network with industry colleagues and associates.
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